Kpi MetricsMarketing & Agencies

Campaign performance scoreboard — spend, pipeline, and the channel to double down on

A campaign wrap-up: spend, MQLs, pipeline sourced, and CAC, with what worked, what didn't, and where to reallocate.

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Campaign performance scoreboard — spend, pipeline, and the channel to double down on slide template rendered with SlideForge

Cost

$0.05/slide

Engine

Deterministic

Pattern

Kpi Metrics

Output

.pptx + PDF + PNG

Example brief

End-of-campaign performance review for a marketing team. Scoreboard of spend, MQLs, pipeline sourced, and blended CAC, then what worked, what underperformed, and the reallocation recommendation for next quarter.

Render it

Brief path

curl -X POST https://api.slideforge.dev/v1/render/auto \
  -H "Authorization: Bearer sf_live_..." \
  -H "Content-Type: application/json" \
  -d '{ "brief": "End-of-campaign performance review for a marketing team. Scoreboard of spend, MQLs, pipeline sourced, and blended CAC, t" }'

Structured intent (this template)

{
  "pattern": "kpi_metrics",
  "title": "The Q3 demand campaign beat the pipeline target — paid social is where to reallocate",
  "subtitle": "Q3 2026 integrated campaign review",
  "metric_kind": "delta_scoreboard",
  "layout_profile": "strip_4",
  "metrics": [
    {
      "label": "Pipeline sourced",
      "value": "$6.4M",
      "delta": {
        "value": "+18% vs target",
        "tone": "good"
      },
      "emphasis": "primary"
    },
    {
      "label": "MQLs",
      "value": "2,940",
      "delta": {
        "value": "+22%",
        "tone": "good"
      }
    },
    {
      "label": "Blended CAC",
      "value": "$1.9K",
      "delta": {
        "value": "-11%",
        "tone": "good"
      }
    },
    {
      "label": "Spend",
      "value": "$540K",
      "delta": {
        "value": "on budget",
        "tone": "neutral"
      }
    }
  ],
  "sections": [
    {
      "label": "What worked",
      "tone": "good",
      "points": [
        "Paid social drove 41% of pipeline",
        "Proof webinar converted 3.1x benchmark",
        "Intent retargeting halved cost/MQL"
      ]
    },
    {
      "label": "Underperformed",
      "tone": "bad",
      "points": [
        "Trade shows returned 0.6x pipeline",
        "Display: reach but no conversion",
        "Gated long-form stalled at the form"
      ]
    },
    {
      "label": "Reallocate",
      "points": [
        "Move 20% of event budget to social",
        "Retire display, fund retargeting",
        "Run the proof webinar monthly"
      ]
    }
  ],
  "source_note": "Marketing analytics + CRM attribution, Oct 2026",
  "takeaway": "Move event dollars into paid social and the proof webinar — they sourced the pipeline at the lowest CAC."
}

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Frequently asked questions

How do I render the Campaign performance scoreboard — spend, pipeline, and the channel to double down on template?

Send a POST to /v1/render/auto with a brief, or call create_slide via MCP with the structured intent shown below. The response includes an editable .pptx, a PDF, and a PNG. $0.05 per slide.

Does an AI write the slide?

No. SlideForge renders deterministically from a structured intent — no LLM draws the slide, so text is never mangled or fabricated. The optional brief path uses a router to pick the pattern, then renders deterministically.

Can I customize the colors and fonts?

Yes. Pass a theme_id to apply a built-in or custom brand theme; the layout stays the same.

Try this template

Render Campaign performance scoreboard — spend, pipeline, and the channel to double down on deterministically — editable PowerPoint in under a second.

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