Conversion / drop-off funnel

Demand is healthy but conversion collapses after demo

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Conversion / drop-off funnel slide template rendered with SlideForge
Cost
$0.05/slide
Engine
Deterministic
Pattern
Funnel
Output
.pptx + PDF + PNG

Example brief

We have 48,000 website visitors, with 4,800 signing up for the product, 1,450 qualified demos, 390 proposals issued, and 82 closed-won deals, but conversion rates collapse after the demo, with the biggest leak being due to no budget, no CRM, or less than 50 sellers, so we should tighten qualification instead of buying more traffic.

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Brief path

curl -X POST https://api.slideforge.dev/v1/render/auto \
  -H "Authorization: Bearer sf_live_..." \
  -H "Content-Type: application/json" \
  -d '{ "brief": "We have 48,000 website visitors, with 4,800 signing up for the product, 1,450 qualified demos, 390 proposals issued, and" }'

Structured intent (this template)

{
  "pattern": "funnel",
  "title": "Demand is healthy, but conversion collapses after the demo - tighten qualification, do not buy more traffic",
  "subtitle": "Q2 funnel: visitors to closed-won",
  "variant": "conversion_dropoff_funnel",
  "unit": "",
  "stages": [
    {
      "label": "Website visitors",
      "value": 48000,
      "display": "48,000",
      "detail": "paid + organic"
    },
    {
      "label": "Product sign-ups",
      "value": 4800,
      "display": "4,800"
    },
    {
      "label": "Qualified demos",
      "value": 1450,
      "display": "1,450"
    },
    {
      "label": "Proposals issued",
      "value": 390,
      "display": "390"
    },
    {
      "label": "Closed-won",
      "value": 82,
      "display": "82"
    }
  ],
  "transitions": [
    {
      "conversion": 0.1,
      "dropoff": "-43,200",
      "note": "Biggest leak: no budget / no CRM / <50 sellers",
      "tone": "bad"
    },
    {
      "conversion": 0.302
    },
    {
      "conversion": 0.269
    },
    {
      "conversion": 0.21,
      "note": "+5pp vs Q1",
      "tone": "good"
    }
  ],
  "source_note": "CRM + web analytics, Q2 2026",
  "takeaway": "Tighten qualification before the demo instead of buying more top-of-funnel traffic."
}

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Frequently asked questions

How do I render the Conversion / drop-off funnel template?

Send a POST to /v1/render/auto with a brief, or call create_slide via MCP with the structured intent shown below. The response includes an editable .pptx, a PDF, and a PNG. $0.05 per slide.

Does an AI write the slide?

No. SlideForge renders deterministically from a structured intent — no LLM draws the slide, so text is never mangled or fabricated. The optional brief path uses a router to pick the pattern, then renders deterministically.

Can I customize the colors and fonts?

Yes. Pass a theme_id to apply a built-in or custom brand theme; the layout stays the same.

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Conversion / drop-off funnel Slide Template | SlideForge | SlideForge (slideforge.dev)